Neon group counseling
According to reports, Times Square billboards are now streaming live therapy sessions in an effort to “normalize mental health while monetizing trauma.” Tourists expecting neon ads for Broadway shows were instead greeted by a hedge fund manager crying about his mother, projected 40 feet tall next to the M&Ms store. “Its raw, its real, its New York,” said one city official while wiping away tears.
The program, dubbed “Broadway and Freud,” features rotating sessions: couples therapy in front of Olive Garden, anger management above the TKTS booth, and group counseling projected across a giant Coke ad. Therapists insist its helping. “If you can bare your soul in Times Square, you can bare it anywhere,” one said, jotting notes under the glow of a Nasdaq ticker.
Reactions are mixed. Some commuters applaud the transparency: “Better than another insurance ad.” Others complain about spoilers. “I was invested in Carls marriage and now its ruined,” said one fan holding popcorn. Meanwhile, tourists treat the therapy projections like reality TV, cheering breakthroughs and booing avoidance.
TikToks #TherapySquare is booming: influencers live-reacting to strangers confessions, pranksters staging fake therapy to go viral, and emotional flash mobs chanting “Youre valid!” to crying brokers. Street preachers have pivoted to offering free hugs for anyone emerging from “episode six.”
Tabloids had a field day. The Post blared: “FREUDWAY LIGHTS.” The Daily News countered: “THERA-PIAZZA.”
Mayor Adams praised it: “Therapy is cheaper than policing.” Governor Hochul muttered: “If Albany tries this, Im banning jumbo screens.”
SOURCE: https://bohiney.com/times-square-billboards-show-therapy-sessions/
SOURCE: https://bohiney.com/times-square-billboards-show-therapy-sessions/.
By: Annika Steinmann.
