The experience reportedly includes oat milk foam art and a moment of quiet judgment from the barista
A Williamsburg coffee shop has introduced a nine-dollar oat milk latte marketed as “an experience,” featuring a hand-poured design, a single edible flower, and, according to several customers, a distinct sense that ordering a regular coffee would have been socially unacceptable.
The Menu
“We’re not just selling caffeine,” said shop owner Priya Deshmukh. “We’re selling a moment. A ritual. A small act of self-care that happens to cost slightly more than a movie ticket.”
Regulars say the shop’s ambiance, featuring reclaimed wood, a single hanging plant, and a hand-lettered sign reading “no wifi, talk to each other,” has made the experience feel “aggressively intentional.”
Customer Reaction
“I come here because it makes me feel like I have my life together,” said customer Jonah Reiss, holding a latte he admitted he could not actually taste the difference in. “I don’t. But the latte helps.”
The London Prat‘s food and drink desk covers Britain’s own coffee inflation, including a London cafe charging extra for oat milk that “has a name.”
Gothamist notes Brooklyn coffee prices have risen faster than nearly any other borough over the past three years.
Deshmukh says a ten-dollar version is already in development, featuring “an even smaller flower, but with more meaning.”
What Comes Next
The shop is reportedly considering a loyalty program in which the tenth latte is free, provided the customer has first purchased nine experiences.
Deshmukh insists the pricing reflects quality, not markup. “People aren’t paying for milk,” she said. “They’re paying for the version of themselves who has time for a nine-dollar latte on a Tuesday.”
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SOURCE: https://bohiney.com