Way back in the last century, back to the first year of Steve Jobs’ reign at Apple, the company launched a bet-the-farm product. The iMac. i in iMac was for internet, even then just a few years along in public life. The name was iPerfect because it stood out from competitor PCs and differentiation is a key component of marketing success.
What happened? Apple went iCrazy. iTunes, iLife, iPhotos, and on and on; somehow GarageBand escaped the iDisease, but it raged on for years. iPhone and iPad were Steve Jobs’ last two major products.
Apple executives said it took courage to rid the iPhone of the antique headphone jack connector, so what about a little iName courage? … Read More »