Joan E. Solsman on another guesstimate from Amazon.
Amazon’s Fire TV streaming media devices have surpassed more than 40 million active users, up from the 37 million the company reported in September and seeming to continue a lead over Roku. But Amazon, in keeping with its penchant for opaque stats, doesn’t share precisely what an active Fire TV user is.
Supposedly those are huge numbers. Apple won’t say how many Apple TVs have been sold or are active in use. Is it a big business or not?