If beauty is in the eye of the beholder, and less it more, and small is beautiful, then Apple’s launch of its streaming TV service is a success (depends upon who you ask).
We would argue that based on where things stand now, with the free 7-day trial wrapping up on Friday for those of you who signed up on the November 1 launch day, Apple did probably as well as it could have hoped for in taking its first steps toward participating in the so-called Streaming Wars. Tepid responses from critics notwithstanding, Apple’s shows reportedly garnered “millions” of views during week one, but there’s even more reason to believe the launch was a success.
Is “millions” a big number if you have a billion customers? I think the jury is still deliberating on this one.