Steve Dent:

Nike will stop selling its sneakers and clothing on Amazon… As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships

What’s really going on?

Nike supposedly thought that partnering with Amazon would give it more control over third-party sellers and potential counterfeit goods. However, as many companies have found on Amazon, eradicating third-party sellers is a game of wack-a-mole, with a new vendor popping up for each one removed.

No Nike on Amazon.