One of the benefits to using an RSS newsreader is how you can manage dozens to hundreds of websites each day. My RSS subscription list is over 150 sites and counting. What that number does is reveal trends in an instant because many technology and business websites will regurgitate the same headlines over and over.
What I learned from a quick glance through my RSS feeds list is that Apple is still on sale.
Wait. What? Apple? On sale? That never happens, right? Wrong.
You won’t find many Apple sales at the Apple Store; online or in the Mall. Apple builds itself as a premium brand of products that all work well, and integrate nicely with each other in the so-called Walled Garden ecosystem.
Higher prices just smack of premium products.
So, where’s the sale?
Online. Everywhere. By digging through a few hundred headlines each day you’ll see the repeats quickly and realize Apple gear is on sale at Best Buy, Amazon, Target and Walmart, and many other retailers. They have the sale prices that Apple will not give to customers at their own stores.
Apple is still on sale.
On Monday, Trevor Daugherty talked up price drops to AirPods, PowerBeats Pro, and even iPad Air.
Rakuten has a pair of deals on the latest AirPods and Powerbeats Pro starting at $130. You can save around 20% off both models, marking some of the best prices we’ve seen to date.
These sales do not last long, but they seem to pop up with regularity, though on different websites at different times.
What I see taking place is Apple’s new strategy of maintaining a premium posture but realizing that a hardware company needs to sell, well, more hardware. That means retailers get the option to lower prices while Apple’s brand remains the premium.
Customers who buy Apple gear at a discount appreciate the sale prices, but the premium brand remains mostly intact. It also means I travel less to Apple Store in the Mall, though.
Cheaper products are available elsewhere and the warranty is the same.