Yes, critics call Apple’s customer base– over a billion– part of a cult. What about Amazon? The company tells customers it believes in privacy while selling products that are the antithesis of privacy.
Lisa has an example:
Amazon’s new Echo Buds seemingly share a lot of similarities with Apple’s AirPods at first glance: they’re both truly wireless, meaning there’s no cable connecting the two earbuds, and they can both be used to communicate with virtual assistants hands-free. Both pairs of earbuds can also automatically pause music when you remove one bud from your ear, and they both come in a charging case.
Competition, right? Miriam Daniel of Amazon:
What we’re optimizing for with the Echo Buds is great-sounding music. And once you get the right fit, it produces great music and that is what we were going for, which you don’t get with a hybrid design, in an unsealed design. So there are different types of customers and different use cases you optimize for.
But no competition. Believe, and Alexa will set you free. For a price.