What greases the wheels of online commerce? First, advertising. Second, selling stuff. The examples are obvious, too. Facebook and Google are advertisers. Amazon and Walmart sell stuff. Would you pay a monthly subscription to use Google or Facebook without advertising and trackers? If so, how much?
App subscriptions are the newest online trend and many, many app developers have hopped on this gravy train. Instead of paying a one time price for an app, now we’re treated to a free app with limited features, and a subscription price tag that unlocks everything we want.
How about Google and Facebook subscriptions?
What would you pay? The research group McGuffin said YouTube users– 72-percent of those surveyed– said they would pay, on average, $4.20 a month.
Based on the number of users each month, the math tells us Google’s YouTube revenue would balloon to almost $70-billion. Similar survey results say 64-percent of users would pay $2.92 a month for Facebook.
In such a scenario, Facebook could be the richest company on earth.
Of course, reality and survey results are not the same thing, but the numbers are interesting because each of these online sites have hundreds of millions of users, and even a small percentage willing to pay an app subscription each month would generate an enormous amount of revenue and profits.
What about Apple? Would you pay $2.78 a month just to use FaceTime? It’s free to use now but is it worth a monthly subscription? Again, 79-percent of survey respondents said they would pay Apple.
So, what’s the problem? App subscriptions are killing apps. I have half a dozen app subscriptions already, and I have become wary of adding more.
Of those on the list above, I use 12, and the monthly app subscription rate for each is $2.84, which means $34 a month to use what are already free apps with advertising. Is $34 a month worthy of no ads?
First, most online ads are boring. Second, most online ads are ignored. As much as I hate advertiser and user trackers, free is free. Are you willing to pay $50 a month to use applications that do not track you?
There is a limit. That is somewhere close to the limit– IF– and that’s a big if, I could ensure that nobody else online tracks, me, too. A hard-nosed VPN is a better deal.