Which technology company copies Apple the most? You cannot be faulted if you said Samsung. After all, Apple has taken Samsung to court and won because the Korean conglomerate chose to copy Apple designs. The problem today is that everyone copies Apple. All smartphones circa 2018 look much like iPhone circa 2007. A flat slab of screen with rounded corners.
Late last year Apple introduced iPhone X, something of a unique design among premium smartphones. Sure, others have thin bezels (but with chin and forehead). Some have OLED displays. Many even have larger screens (including Apple’s own iPhone 8 Plus).
Not one smartphone competitor had a Notch. Why? What’s going on?
Apple needed a place to house the Face ID sensor and projector array, cameras, microphone, speaker, and other goodies and the most logical place was at the top. But instead of running a long forehead from left to right as you face the iPhone X’s screen, Apple chose to snip off the ends– left and right– to create a Notch down the middle.
Apple embraced the Notch design as a necessary function with a distinct design. Critics and designers and members of the Applesphere howled in disgust at the Notch design. It was blatant. It was intrusive. Yet, most iPhone X owners ignored it and it seemed to pass into an innocuous lifestyle where the ears or horns to the left and right of the Notch became useful for various icons and functions.
This is the iPhone X Notch.
Notice how the Notch itself is packed with technology not found on other smartphones? That is pure Apple. The Notch also makes iPhone X distinct as a premium smartphones whose designs swim in a sea of screen foreheads and chins. Even Samsung’s new Galaxy S9 models have a thin forehead and chin.
Both are necessary to hold various components and both prevent the smartphone’s display from going edge to edge– top to bottom. The laws of physics apply here, folks. Apple did away with the chin when it removed the Home button. The forehead is almost gone except for the Notch and it’s unique and highly functional design.
Well, it took just a few months for Chinese knockoff makers to introduce their own iPhone X copycat designs. With a Notch.
Vlad Savov’s tweet explains the new design trend among the copycats.
The copycat maker has a Notch and ears to the left and right which also display functions not fully removed from iPhone X’s display. What is hilarious is the sign itself. Their Notch is smaller. Of course. The copycat Notch does not have all the Face ID technology behind it.
We see this kind of copycat mentality throughout technology gadget makers. Most premium Windows 10 and Chromebook notebooks these days look like the MacBook Air of yesteryear. Android smartphones look much like iPhones from 2007 to 2017.
Fitbit has a new watch on the market What do you think it looks like?
Good grief. Indeed.
Apple copycats, please stop using Apple as your own R&D division.